OUR VISION is for everyone to enjoy rich and satisfying experiences while fishing — now, and forever — and for all Australians to embrace the positive impact recreational fishing can have on our society.
In everything we do, we strive to influence growth and transformation in the recreational fishing sector by helping every fisher become better at what they love doing — fishing!
Leveraging our content creation, visual design, and marketing skills, combined with our profiles in the recreational fishing industry, we provide a potent mix of creativity, knowledge and reach for projects that align with our values.
Jo and Steve Starling
Steve ‘Starlo’ Starling is Australia’s best-known and most prolific fishing writer, having published
over 20 books, thousands of magazine articles and scores of DVDs and videos. Today, Starlo is
increasingly active in on-line recreational angling media.
Jo Starling has worked in the creative industry for many years, starting in publishing and television
in the early 1990s. Her career has taken her through illustration, graphic design, print shops, web
development, advertising and copywriting, through to the inevitable digital landscape that
dominates our media and marketing today.